We're Jared & Hayley, a Wellington-based couple who love all things food and drink related. We're passionate about supporting local eateries and NZ-made food, beverage and entertainment, and have worked with some fantastic businesses and brands. We love to deliver creative campaigns for the brands we work with, and to bring a brief to life. Hayley's background in Marketing enables us to really understand the perspective of the brands we partner with, and to deliver great results.
Influencers are often categorized by audience size. Nano creators typically have under 10,000 followers, micro creators range from about 10,000 to 100,000, macro influencers reach hundreds of thousands, and mega influencers have millions. Each tier offers different advantages, from high engagement and niche trust to broad reach and large-scale brand awareness.
Micro and nano creators often perform best for product seeding because their audiences are highly engaged and trust their recommendations. These creators usually produce authentic content and are more open to contra gifting collaborations.
Yes, combining creator tiers provides balanced results. Larger creators increase reach, while smaller creators drive engagement and authenticity, creating a more effective overall marketing funnel.
Gifting campaigns reduce costs significantly because brands primarily provide products rather than monetary compensation, making it possible to collaborate with multiple creator tiers simultaneously.
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