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Irena gilbert

I’m Irena, I live in Perth with my hubby Locky and our beautiful baby girl Ava & our dog Odin. I met my now husband on the Bachelor Australia in 2020 & moved from Melbourne where I was working as a nurse to Perth. I am still working as a nurse but currently on maternity leave. We do a lot of travelling, interstate and overseas. And I also work online as social media personality.

Looking to scale your product seeding strategy efficiently?

1. How can brands scale gifting campaigns successfully?

Brands can scale by standardising campaign processes, using platforms to manage creator communication, and selecting creators in batches. Clear guidelines and efficient logistics help maintain consistency while expanding collaboration volume.

2. What challenges do brands face when scaling gifting?

Common challenges include managing communication, tracking content, coordinating product shipping, and maintaining consistent quality across large creator groups. Administrative load can be high as brands scale. #gifted can cut admin load by over 50% which may support brands scaling their gifting efforts.

3. How do platforms simplify campaign scaling?

Platforms centralise creator discovery, messaging, and analytics, reducing manual work and improving campaign efficiency. #gifted manages all creator and influencer gifting partnerships in one place simplifying campaign scaling and reducing admin time.

4. Why is organisation important for large campaigns?

Strong organisation ensures smooth operations, timely content delivery, and consistent campaign performance. #gifted may help brands of all sizes stay organised by facilitating communication and hosting all collaboration content in one platform.