16 Jul 2024
Lovely to work with!
25 Jul 2024
Totally nailed the brief! We'd love to work with Jade again
29 Jul 2024
Thanks Flav, great content created within required timeframes. We appreciate you x
07 Aug 2024
Jade was super friendly, prompt and professional and produced awesome content! Would happily work together again!!
11 Aug 2024
thank you!X
12 Aug 2024
Such an amazing creator!
12 Aug 2024
Jade was very quick to communicate and provided great content for our brand
16 Aug 2024
We loved working with Jade!
13 Mar 2025
lovey to have in our business :) x
Influencer gifting, also called product seeding or creator gifting, involves sending free products to creators in exchange for authentic content. Instead of paying upfront fees, brands gain exposure, user-generated content, and social proof. This approach helps companies build awareness, test creator partnerships, and generate content that supports their marketing funnel at a lower initial cost.
Traditional influencer marketing typically involves contracts and monetary compensation. Gifting focuses on product exchange rather than payment. This makes it ideal for early-stage campaigns, product launches, and testing creators before committing to larger budgets, while still generating authentic content and audience engagement.
Gifting allows brands to evaluate creator performance, communication, and audience alignment without major financial risk. It helps identify creators who genuinely resonate with the product and produce high-quality content before scaling into paid partnerships.
Both emerging startups and established brands benefit from gifting. New brands gain exposure and credibility, while larger companies use gifting to maintain a steady content pipeline and discover new creator partnerships.