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Jessica Halliday

Mama to two wild-hearted babes, I’m a Lover of the outdoors, Fashion & shopping enthusiast & capturing life’s raw + real moments. Home & garden lover - I’m always pottering around. I’m a Social butterfly & Fam & Friends are my happy place.

Want to understand how many creators to include in a gifting campaign?

1. How many creators should brands gift per campaign?

The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.

2. Should brands work with many small creators or a few large ones?

Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.

3. How does campaign size affect results?

Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.

4. What factors influence campaign scale decisions?

Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.