Hello beautiful people! I'm Julie, a Melbourne mum of 5 who loves to connect with my audience through cooking, home content and sharing snippets of life in my chaotic family! I have gained lots of love and trust from my amazing viewers over the years who take very seriously all the collaborations I do and all the products I have shared over the years as I am very passionate about sharing things I really truly love and recommend. Have done it way before the 'content creator' was even a thing! Xx
03 Nov 2025
Working with Julie was a dream. She was proactive, fast, and a fantastic communicator. She instantly understood our brand and delivered beautiful content that went above and beyond. Such a lovely person to collaborate with. We'd work with her again in a heartbeat!
20 Jan 2026
Bright engaging
Collaborating with reputable brands can improve credibility and signal professionalism to audiences. Featuring trusted products also helps position creators as knowledgeable voices within their niche, strengthening audience trust and engagement.
Yes, working with specific types of brands helps creators refine their content focus and attract a more targeted audience. Over time, consistent niche alignment strengthens brand identity and increases collaboration opportunities.
Transparency is key to maintaining audience trust. Clearly communicating gifting relationships while providing honest opinions helps audiences perceive recommendations as authentic rather than promotional.
Yes, working with brands exposes creators to different storytelling approaches, creative briefs, and campaign goals. This experience helps creators refine their content style and expand creative skills.
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