Professional creative director and content strategist with 13+ years of experience, primarily in the fashion and commercial industries. Strong passion for brand storytelling via photography and videography, skilled in relationship-building, and bridging the gap between business strategy and content execution. Land long-standing partnerships with Hermès, Dior, Bally, Vogue Australia, Sofitel, Puma, etc. An official Nikon Australia Z creator and Profoto partner.