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Karina Nyholm-Hunter

I’m Karina and my page is all about my passion for beauty, lifestyle and interiors. I have worked many brands from highstreet to boutique to luxe and always looking for new opportunities, and always open to discuss feature suggestions

Personal Info

43
Victoria, Australia
Hetrosexual/straight
Married
Female

Other Info

Brown
Wavy
Average
Combination
None

Want to turn your creator profile into real brand collaborations through #gifted?

1. What is creator gifting and how does it work?

Creator gifting, also known as influencer gifting or product seeding, is a collaboration where brands send free products to creators in exchange for authentic content. Instead of payment, creators receive items they genuinely want while building their content pipeline, strengthening brand relationships, and gaining visibility through real brand collaborations that can lead to long-term partnerships.

2. Why do brands participate in contra gifting campaigns?

Brands use contra gifting to generate authentic user-generated content while reducing upfront marketing costs. By sending products instead of paying cash, brands can test creator partnerships, gather real customer insights, and fill their marketing funnel with social proof. This approach helps brands discover creators who genuinely love their products and can become long-term ambassadors.

3. How does #gifted help creators get discovered by brands?

#gifted helps creators showcase their bio, content style, audience demographics, and collaboration preferences in one place. Brands search using filters such as niche, location, audience size, and content type, making it easier to match with relevant creators. This structured discovery process increases visibility and helps creators receive targeted gifting opportunities aligned with their content.

4. Is creator gifting the same as influencer marketing?

Creator gifting is a subset of influencer marketing focused on product exchange instead of paid campaigns. While traditional influencer marketing involves contracts and fees, gifting exchange emphasizes authentic content, organic storytelling, and relationship building. Many creators use gifting as a starting point to grow their portfolio and transition into paid collaborations later.