Kat and Alex here! We’re the couple behind Food Inbox, reviewing restaurants, food products and experiences around Sydney. We have worked alongside many local and national and local brands, and also create lots of travel content as well!
13 Apr 2023
Fantastic content and easy to communicate with
25 May 2023
This creator was easy to work with and delivered great content.
25 May 2023
It was a wonderful experience working with this creator.
25 May 2023
The collaboration was a huge success! Their unique style perfectly complemented us.
23 Aug 2024
A+ Content, Creative and fun, high quality and strong communication, would highly recommend.
23 Dec 2024
great content creator and highly reccomend
The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.
Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.
Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.
Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.
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