Born in Miami with Bahamian roots on my dad’s side and Native American on my mom’s. Raised in Alabama. I’m a 5’9” model, actress, and influencer who loves towering in high heels, chasing the sun as a true beach babe, and keeping it real on @keziabethel. Splitting time between Miami & NYC
The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.
Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.
Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.
Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.