Kimberley Holden

38 Reviews

70 Collaborations

I am a professional & highly skilled content creator & micro influencer. Content creation is my thing! I’m a natural and confident entertainer. I enjoy editing, script writing, being creative & simply sharing my content with the world!

Areas of expertise

beauty

Lifestyle

travel

Want to understand how gifting compares to paid influencer campaigns?

1. Is influencer gifting as effective as paid influencer marketing?

Influencer gifting can be highly effective, especially for awareness and content generation. While paid campaigns provide guaranteed deliverables, gifting often produces more authentic storytelling and stronger audience trust. Many brands use gifting as a first step to identify high-performing creators before investing in larger paid partnerships.

2. When should brands choose paid campaigns instead?

Paid campaigns are ideal when brands need guaranteed reach, strict messaging control, or measurable sales conversions within a short timeframe. #gifted campaigns focus on genuine advocacy and social proof while building a diverse content gallery. If a brand prefers to brief creators with strict guidelines and deliverables, a paid campaign may be the better approach.

3. Can gifting and paid campaigns work together?

Yes, many brands combine both strategies, using gifting to discover creators and paid campaigns to scale proven partnerships. Many brands and creators on #gifted are running and participating in paid and contra campaigns.

4. Which approach delivers more authentic content?

Gifting typically produces more natural, relatable content because creators genuinely choose to participate. As creators opt in to campaigns on #gifted, they may be more aligned with brands and products than if they were paid or reached out to cold. This may result in stronger content that drives advocacy.

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Kimberley Holden

Areas of expertise

BE Bangles

HAVESS SKINCARE

Sahara Soul

Sydney Wellness Marketing

A+S Haircare

Victory Serums

Life of Colour

Intraceuticals

Jane Iredale Australia

Personal Info

Other Info

Want to understand how gifting compares to paid influencer campaigns?

1. Is influencer gifting as effective as paid influencer marketing?

2. When should brands choose paid campaigns instead?

3. Can gifting and paid campaigns work together?

4. Which approach delivers more authentic content?