I’m Kirsty, a mum of 2 girls living in South East Melbourne. I recently built my dream family home and started posting my journey on social media. Sharing our DIY projects, home organisation and styling. Along the way, I discovered a passion for content creation. I create authentic UGC that showcases products naturally in a real home. From product demos and voiceovers to DIY projects and before & after content. I create content that feels genuine, looks polished and stops the scroll.
The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.
Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.
Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.
Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.
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