10 Sep 2023
good content, thanks again
22 Oct 2023
Great to work with!
04 Nov 2025
Great content, always a pleasure to work with!
05 Nov 2025
An absolute pleasure to work with, fab content!
18 Feb 2026
Great and timely communication with Kristian, brief wasn't followed however we loved his content and would love to collab again in the future!
The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.
Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.
Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.
Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.