wholesome family and lifestyle content creators
25 May 2023
The brand and creator partnership resulted in amazing content that resonated well with the target audience.
25 May 2023
Fantastic work from this creator
25 May 2023
Fantastic work from this creator
25 May 2023
Very professional content for our brand!
25 May 2023
It was an absolute pleasure to work with this creator. They did a fantastic job!
05 Sep 2023
Lachlan was super quick in communicating and a pleasure to work with. We would definitely love to work more together.
27 Oct 2023
great working with you!
20 Nov 2023
Nice to work with. Happy with the created content.
27 Nov 2023
We loved collabing!
Influencers are often categorized by audience size. Nano creators typically have under 10,000 followers, micro creators range from about 10,000 to 100,000, macro influencers reach hundreds of thousands, and mega influencers have millions. Each tier offers different advantages, from high engagement and niche trust to broad reach and large-scale brand awareness.
Micro and nano creators often perform best for product seeding because their audiences are highly engaged and trust their recommendations. These creators usually produce authentic content and are more open to contra gifting collaborations.
Yes, combining creator tiers provides balanced results. Larger creators increase reach, while smaller creators drive engagement and authenticity, creating a more effective overall marketing funnel.
Gifting campaigns reduce costs significantly because brands primarily provide products rather than monetary compensation, making it possible to collaborate with multiple creator tiers simultaneously.
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