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Laura Tough

New South Wales, Australia

49 Reviews

94 Collaborations

Hi, my name is Laura and it's lovely to e-meet you. I am a content creator based in Canberra. I specialise in It has beauty, fitness and lifestyle content. I love creating honest and authentic reviews through high quality and engaging imagery and videos.

Areas of expertise

Personal Info

30
New South Wales, Australia
Hetrosexual/straight
Long term relationship
Female

Other Info

Blonde
Straight
Petite
Combination
None

Looking to generate authentic UGC that builds trust with customers?

1. What is UGC and why is it valuable for brands?

User-generated content, or UGC, refers to authentic content created by customers or creators featuring a brand's products. It is valuable because it builds trust, increases credibility, and provides social proof that influences purchasing decisions. UGC often performs better than traditional advertising because audiences perceive it as genuine rather than promotional.

2. How does creator gifting help generate UGC?

Gifting campaigns encourage creators to share authentic product experiences with their audiences. This naturally produces diverse content such as reviews, unboxings, and lifestyle posts that brands can repurpose across marketing channels.

3. Where can brands use gifted UGC content?

Brands can use UGC on social media, websites, email marketing, advertisements, and product pages. This content strengthens credibility across multiple stages of the marketing funnel.

4. Why do consumers trust UGC more than brand advertising?

Consumers perceive UGC as unbiased and relatable. Seeing real creators use products provides social validation and reduces skepticism, making UGC highly effective for influencing purchasing decisions.

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