Content creator, mum of 4 boys + founder of Conscious Edit Co. Sharing the chaos of business, motherhood, wellness, beach days, food, movement & beautifully curated brands. Passionate about storytelling, creating scroll-stopping content and helping brands grow in a real, engaging way. Sunshine Coast
15 Jun 2026
WONDERFUL CONTENT, honest and authentic. Really appreciated the great communication and collab together! thank you Lianne, looking forward to working together in the future
31 Jul 2026
I love how Lianna went above and beyond.
04 Aug 2026
Working with Lianne has been an absolute pleasure from start to finish! She delivered exceptionally high-quality content that aligned perfectly with our brand values of natural, ethical, and sustainable living. Her communication was prompt, professional, and clear throughout the entire collaboration. Most importantly, her audience engagement is authentic and strong, resulting in fantastic visibility and genuine interest from our community. We couldn't be happier with the results and look forward
10 Aug 2026
Great to work with Lianne. Great video and very quick and easy communication.
11 Aug 2026
Loving Lianne's content!!! Highly recommend
User-generated content, or UGC, refers to authentic content created by customers or creators featuring a brand's products. It is valuable because it builds trust, increases credibility, and provides social proof that influences purchasing decisions. UGC often performs better than traditional advertising because audiences perceive it as genuine rather than promotional.
Gifting campaigns encourage creators to share authentic product experiences with their audiences. This naturally produces diverse content such as reviews, unboxings, and lifestyle posts that brands can repurpose across marketing channels.
Brands can use UGC on social media, websites, email marketing, advertisements, and product pages. This content strengthens credibility across multiple stages of the marketing funnel.
Consumers perceive UGC as unbiased and relatable. Seeing real creators use products provides social validation and reduces skepticism, making UGC highly effective for influencing purchasing decisions.
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