Content creator located in Sydney, Australia, with a background in marketing and sales. Brands I have previously worked with includes PLT, Marc Jacobs, SHEIN,napoleon perdis, beginning boutique, showpo, refy, Charlotte tilbury and more.
10 Jun 2024
Super friendly and lovely to engage with :)
17 Jun 2024
Luci created some beautiful content for us! Would definitely work with her again!
23 Jun 2024
Great content and very fast at creating! Thanks Luci
01 Jul 2024
Very diligent and structured in her work from communication to final product! Pleasure working with Luci :)
08 Jul 2024
Luci was a pleasure to work with. She was professional, communicative and hit our brief perfectly with the content she created. Highly recommend working with Luci.
08 Jul 2024
Luci was amazing to work with - super quick responses, and the content was fabulous!
25 Jul 2024
Delivered on all fronts. Will work with Luci again.
15 Jul 2024
Great to work with!
19 Jul 2024
Thanks for coming and posting stories!
Influencer gifting, also called product seeding or creator gifting, involves sending free products to creators in exchange for authentic content. Instead of paying upfront fees, brands gain exposure, user-generated content, and social proof. This approach helps companies build awareness, test creator partnerships, and generate content that supports their marketing funnel at a lower initial cost.
Traditional influencer marketing typically involves contracts and monetary compensation. Gifting focuses on product exchange rather than payment. This makes it ideal for early-stage campaigns, product launches, and testing creators before committing to larger budgets, while still generating authentic content and audience engagement.
Gifting allows brands to evaluate creator performance, communication, and audience alignment without major financial risk. It helps identify creators who genuinely resonate with the product and produce high-quality content before scaling into paid partnerships.
Both emerging startups and established brands benefit from gifting. New brands gain exposure and credibility, while larger companies use gifting to maintain a steady content pipeline and discover new creator partnerships.
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