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Lydia Teo

Involved and busy mumma of 3 little ones aged 5, 10 and 13. Passionate about lifestyle, play, fashion and skincare. We also have a little Yorkshire Terrier 🐕. Based in Sydney.

Areas of expertise

Curious how gifting campaigns fit into your marketing funnel?

1. How does influencer gifting support the marketing funnel?

Gifting primarily supports the awareness and consideration stages by introducing products to new audiences through authentic content. It generates social proof and encourages engagement, which helps move potential customers toward purchasing decisions later in the funnel.

2. Can gifting campaigns improve brand awareness quickly?

Yes, collaborating with multiple creators simultaneously exposes products to diverse audiences. This rapid distribution of content helps brands increase visibility and reach new potential customers quickly.

3. How does gifted content influence purchasing decisions?

Authentic creator content demonstrates real product usage and benefits. This relatable storytelling helps audiences visualize themselves using the product, increasing confidence and purchase intent.

4. Does gifting help brands gather customer insights?

Yes, creator feedback and audience responses provide valuable insights into product perception, messaging effectiveness, and target market preferences.