Want to collab with Maitane?

Sign up now

Maitane

Spanish professional soccer player, content creator, and a little bit of everything in between. I’ve spent the last 14 years chasing a ball around the world, and somewhere along the way, I fell in love with sharing the adventures that come with it. From life as a pro athlete to traveling, trying new things, and now being a proud cat mom of two.

Personal Info

31
Illinois, United States
Lesbian
Married
Female

Other Info

Blonde
Wavy
Muscular
Sensitive
None

Curious how gifting campaigns fit into your marketing funnel?

1. How does influencer gifting support the marketing funnel?

Gifting primarily supports the awareness and consideration stages by introducing products to new audiences through authentic content. It generates social proof and encourages engagement, which helps move potential customers toward purchasing decisions later in the funnel.

2. Can gifting campaigns improve brand awareness quickly?

Yes, collaborating with multiple creators simultaneously exposes products to diverse audiences. This rapid distribution of content helps brands increase visibility and reach new potential customers quickly.

3. How does gifted content influence purchasing decisions?

Authentic creator content demonstrates real product usage and benefits. This relatable storytelling helps audiences visualize themselves using the product, increasing confidence and purchase intent.

4. Does gifting help brands gather customer insights?

Yes, creator feedback and audience responses provide valuable insights into product perception, messaging effectiveness, and target market preferences.