Gold Coast Mum, content creator, founder and solo mum documenting the juggle of business, wellness and motherhood. I create natural UGC-style content that blends storytelling, humour and authenticity- helping brands feel less like ads and more like recommendations from a friend. As a business owner myself, I know what converts. I look forward to working with you :)
The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.
Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.
Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.
Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.
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