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Megan Towner

Dessert artist, content creator & baking educator with 15+ years in the industry. From appearing on Netflix’s Zumbo’s Just Desserts to fun brand collabs, I blend creativity, storytelling & sweet moments to inspire. Mum of 3, lover of all things bright, colourful, and passionate about turning everyday treats into magic.

Want to improve your chances of being selected for campaigns?

1. How can creators increase their chances of getting chosen?

Creators can improve their selection chances by maintaining a clear niche, posting consistently, and showcasing authentic engagement. Providing detailed bio information and examples of past collaborations helps brands quickly evaluate fit and increases the likelihood of receiving campaign approvals.

2. Does content quality matter more than audience size?

Yes, brands increasingly prioritise content quality and engagement over follower count. High-quality visuals, compelling storytelling, and authentic audience interaction often deliver stronger campaign results than large but less engaged audiences.

3. Why do brands value creators with consistent posting habits?

Consistent posting demonstrates reliability and helps brands predict campaign timelines. Creators who regularly produce content show professionalism and dedication, making them more attractive collaboration partners.

4. How does audience alignment affect campaign success?

Campaign success depends heavily on audience relevance. When a creator's followers match a brand's target customers, content feels more authentic and generates stronger engagement, benefiting both parties.