DJ, curator & cultural connector. Founder of VIBE Benders, creating immersive music experiences rooted in Black and Afro-diasporic sounds. Known for her refined taste, cultural storytelling and ability to set the mood from intimate rooms to major stages. Montréal-based. Internationally active.
On #gifted, creators apply directly to campaigns. This ensures brands work with creators who genuinely want the product and are motivated to produce authentic content.
Creators who genuinely want to work with a brand tend to produce more authentic storytelling, resulting in higher engagement and stronger audience trust.
Matching tools use filters such as niche, location, and audience demographics to connect brands with relevant creators, improving campaign effectiveness.
Yes, many platforms allow brands to proactively invite creators whose profiles align with campaign goals, ensuring a targeted collaboration approach.
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