Kia ora, I’m Paloma! I’m a professional firefighter, paraglider, student pilot, mum and NZ content creator. My content is a visual diary of adventure, aviation, travel, lifestyle and our new home build. I’ve built an engaged community by sharing things I genuinely love. I create fun, relatable and high-quality content, and only work with brands I’d genuinely use and recommend.
Launching a gifting campaign typically involves defining goals, identifying target audiences, selecting creators, sending products, and tracking content performance. Clear planning ensures efficient collaboration and helps brands achieve measurable results. On #gifted, campaigns can be live in minutes.
Brands usually set objectives such as increasing awareness, generating content, collecting UGC, or testing creator partnerships before starting campaigns. Brands on #gifted often are looking for content that can be repurposed across multiple marketing channels or influencer collaborations that will showcase their product to a new and engaged audience.
Clear guidelines help creators understand expectations, deliverables, and timelines, ensuring smooth collaboration and consistent results. At #gifted, creators are ranked based on communication style and timeliness which may prioritise suggested creators in the #gifted AI Matching Algorithm.
Most campaigns run for several weeks, allowing creators time to receive products, produce content, and share posts. At #gifted, the expected turn around time is two to four weeks to allow creators to complete the content to a good standard.
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