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Paul singleton

I’m a travel & foodie entrepreneur passionate about sharing unforgettable experiences from around the world. From luxury hotels to hidden food spots, I create engaging content that makes destinations feel inspiring and cuisine look irresistible. I’ve collaborated with brands including Hilton on both paid and organic campaigns, while also partnering with London restaurants to boost visibility through high-quality social content. My speciality is making travel aspirational and food stunning!

Personal Info

42
England, United Kingdom
Hetrosexual/straight
Engaged
Male

Other Info

Black
Straight
Average
Combination
None

Want to understand how many creators to include in a gifting campaign?

1. How many creators should brands gift per campaign?

The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.

2. Should brands work with many small creators or a few large ones?

Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.

3. How does campaign size affect results?

Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.

4. What factors influence campaign scale decisions?

Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.