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Pelin

Home and lifestyle creator with a love for interiors, styling and storytelling. I share the behind-the-scenes of our renovated home, curated spaces and everyday moments that inspire cozy and practical living. I love collaborating with brands that celebrate family life, creativity, and timeless home style.

Want to understand how many creators to include in a gifting campaign?

1. How many creators should brands gift per campaign?

The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.

2. Should brands work with many small creators or a few large ones?

Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.

3. How does campaign size affect results?

Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.

4. What factors influence campaign scale decisions?

Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.