I have collaborated with many Australian businesses including LoveEvery, The Oodie, Wild Cosmetics, Landing Playcentre, No Ordinary Clean Co, Euky Bear, Little Keep & Co, NoVac, Amazing Co. My work for these companies include gifted collaborations in exchange for content creation and exposure, and commission collaborations. I create content on TikTok where I have 13.8k, 88.7% of my audience is Australian base and 87% are female. The majority of my audience are aged between 18 and 34.
05 May 2025
We loved working with Phoebe! Thank you for the awesome content!
04 Jul 2025
Great to work with and great content - thank you!! xx
11 Jul 2025
Really enjoyed working with Phoebe and the content she produced for us was great, would love to work with her again.
15 Jul 2025
Great content, a pleasure to work with!
30 Jul 2025
Loved working with Phoebe— communication was easy and the content they created for our #gifted campaign really aligned with our brand! They showcased the product beautifully and brought their own creative style to it. Would happily collaborate again.
12 Aug 2025
Fabulous content, a pleasure to collaborate with!
16 Aug 2025
Phoebe provided really good content and was very easy to communicate with!
27 Aug 2025
Awesome
01 Oct 2025
Great working with you!
User-generated content, or UGC, refers to authentic content created by customers or creators featuring a brand's products. It is valuable because it builds trust, increases credibility, and provides social proof that influences purchasing decisions. UGC often performs better than traditional advertising because audiences perceive it as genuine rather than promotional.
Gifting campaigns encourage creators to share authentic product experiences with their audiences. This naturally produces diverse content such as reviews, unboxings, and lifestyle posts that brands can repurpose across marketing channels.
Brands can use UGC on social media, websites, email marketing, advertisements, and product pages. This content strengthens credibility across multiple stages of the marketing funnel.
Consumers perceive UGC as unbiased and relatable. Seeing real creators use products provides social validation and reduces skepticism, making UGC highly effective for influencing purchasing decisions.
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