Hi I’m Rhian, mummy to a 2 year old & one on the way. I love being out doors & staying active.
03 Jul 2024
Great to work with and such cute content!
29 Jul 2024
Than.k you
01 Apr 2025
Great reel x
09 May 2025
Rhian is wonderful to work with! Highly recommend
19 Jun 2025
Rhian is an incredibly generous creator who went above & beyond the project requirements. She is very responsive, her content is relatable, engaging and of a very high quality. We really appreciate your time & effort on this campaign Rhian!
08 Dec 2025
Great content
02 Jan 2026
We sent products as part of a gifted collaboration with agreed content. Unfortunately, despite a few friendly follow-ups, no content was received.
User-generated content, or UGC, refers to authentic content created by customers or creators featuring a brand's products. It is valuable because it builds trust, increases credibility, and provides social proof that influences purchasing decisions. UGC often performs better than traditional advertising because audiences perceive it as genuine rather than promotional.
Gifting campaigns encourage creators to share authentic product experiences with their audiences. This naturally produces diverse content such as reviews, unboxings, and lifestyle posts that brands can repurpose across marketing channels.
Brands can use UGC on social media, websites, email marketing, advertisements, and product pages. This content strengthens credibility across multiple stages of the marketing funnel.
Consumers perceive UGC as unbiased and relatable. Seeing real creators use products provides social validation and reduces skepticism, making UGC highly effective for influencing purchasing decisions.
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