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Samantha Thornton

First time mom who gets energy from adventures, healthy snacks & self care. I love discovering new products and creating valuable content about them for my 13k+ audience of moms. I’m proud of my engaging content formats which has received 2.3M+ views, 100k+ likes and 8k+ shares on TikTok in the last 60 days. Look forward to discussing how we can best support each other.

Areas of expertise

Looking to understand how to launch your first gifting campaign?

1. What steps are involved in starting a gifting campaign?

Launching a gifting campaign typically involves defining goals, identifying target audiences, selecting creators, sending products, and tracking content performance. Clear planning ensures efficient collaboration and helps brands achieve measurable results. On #gifted, campaigns can be live in minutes.

2. How do brands define campaign goals?

Brands usually set objectives such as increasing awareness, generating content, collecting UGC, or testing creator partnerships before starting campaigns. Brands on #gifted often are looking for content that can be repurposed across multiple marketing channels or influencer collaborations that will showcase their product to a new and engaged audience.

3. Why is clear communication important during campaigns?

Clear guidelines help creators understand expectations, deliverables, and timelines, ensuring smooth collaboration and consistent results. At #gifted, creators are ranked based on communication style and timeliness which may prioritise suggested creators in the #gifted AI Matching Algorithm.

4. How long do gifting campaigns typically last?

Most campaigns run for several weeks, allowing creators time to receive products, produce content, and share posts. At #gifted, the expected turn around time is two to four weeks to allow creators to complete the content to a good standard.