Beauty insider ✨ Mum of two | beauty, balance & barely keeping it together! Soft skin, strong coffee & a never-ending to-do list Elevated, effortless… with a little chaos underneath
19 Jun 2026
Sami was wonderful to collaborate with x
12 Jul 2026
Sami was lovely to communicate with and delivered wonderful content
27 Jul 2026
It's been amazing to work with Sami. Not only did she nail the brief, she created a piece of high quality, high-res content featuring her gorgeous self. Highly recommended.
29 Jul 2026
Sami was a pleasure to work with. She created beautiful, high-quality content, followed the brief and made the entire collaboration easy.
The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.
Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.
Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.
Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.
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