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Sarita Holland

Melbourne mother of 3 amazing kids. All of which I had in 10 months- yes it’s possible haha I love fashion, outings, travelling and cooking. In my younger years, I had an awesome career in the media and I love to share candid insights into my everyday life as both a model and a Mum. Married to ex AFL player Brodie Holland means my family is sports mad and we love creating down to earth type content .We love to keep fit and active and we don’t take ourselves too seriously! Life is meant to be fun

Trying to measure the success of your gifting campaigns?

1. How do brands measure ROI from gifting campaigns?

Brands measure success using metrics such as engagement rates, content reach, website traffic, and conversions. Tracking these indicators helps evaluate campaign effectiveness and guide future strategy. At #gifted, creator gifting delivers a library of reusable assets that help build out your brand's content gallery.

2. Is ROI only about sales conversions?

No, ROI also includes brand awareness, content generation, customer insights, and relationship building, which all contribute to long-term marketing success. Each gifting campaign should have a goal and the success of your campaign should be measured against your goals.

3. How can brands track performance effectively?

Using platform analytics, unique discount codes, tracking links, and engagement reports helps brands monitor campaign outcomes accurately. #gifted Pro and Pro+ plans include an Advanced Analytics Dashboard that measures performance by campaign. These signals can support a brand in adjusting or improving their ongoing influencer marketing strategy.

4. Why is long-term value important in gifting ROI?

Gifting campaigns often provide ongoing benefits through reusable content, brand credibility, and repeat collaborations, making their long-term value significant. #gifted offers long term value through content licensing rights, analytics dashboards, and a stream of new creators joining the platform every week. This can support a diverse content library and improve social proof through showcasing a variety of content types and styles.