I am a 23 years old girl from Norway that focuses on sharing small and large moments in life. On my social media platforms, I share not only my personal moments and experiences, but also my love for fashion and style, health and travel. Through inspiring images and honest reflections, I seek to convey my authentic style and how clothes, makeup and accessories can be a form of self-expression.
The ideal number depends on campaign goals, budget, and product availability. Many brands start with 20–50 creators to test performance before scaling. Larger campaigns may involve hundreds of creators to maximize reach and content volume.
Working with multiple micro or nano creators often produces higher engagement and more diverse content. Smaller creators typically have stronger audience trust and generate more authentic interactions.
Larger campaigns increase reach and content volume, while smaller campaigns allow for more personalized collaboration. The best approach depends on whether the goal is awareness, testing, or relationship building.
Budget, product supply, target audience size, and marketing objectives all influence how many creators brands should include.
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