Hi, I’m Via Margarita Bangoy — a Finance Business Partner with a passion for wellness. A year ago, I weighed 77kg. After joining three Kaizen 100-Day Challenges, I lost over 20kg and gained strength and confidence. I now lift weights, walk daily, and care for my mind, body and spirit. I dream of becoming a model to inspire women to rise, feel empowered, and embrace who they are. One day, I’ll be on a cover — not just as a model, but as a voice for women empowerment, equality and inclusion.
18 Dec 2025
We had the pleasure of working with Via on a UGC video for alumepatch, and we couldn't be happier with the results! Her content captured the heart and message of our brand perfectly. Via brought warmth, authenticity, and creativity to the video making it feel both informative and genuinely relatable to our audience. We highly recommend Via to any brand looking for a talented UGC creator who truly gets it. We hope to work with her again very soon!
18 Jan 2026
Good good comes and very punctual
21 Jan 2026
Beautiful work — thank you so much!
10 Feb 2026
Such a joy to work with Margarita.She is energetic, works well with deadlines and she produces such lovely authentic content.Would definetelty recommend her to work with.
10 Feb 2026
Great video and very quick turn around!
User-generated content, or UGC, refers to authentic content created by customers or creators featuring a brand's products. It is valuable because it builds trust, increases credibility, and provides social proof that influences purchasing decisions. UGC often performs better than traditional advertising because audiences perceive it as genuine rather than promotional.
Gifting campaigns encourage creators to share authentic product experiences with their audiences. This naturally produces diverse content such as reviews, unboxings, and lifestyle posts that brands can repurpose across marketing channels.
Brands can use UGC on social media, websites, email marketing, advertisements, and product pages. This content strengthens credibility across multiple stages of the marketing funnel.
Consumers perceive UGC as unbiased and relatable. Seeing real creators use products provides social validation and reduces skepticism, making UGC highly effective for influencing purchasing decisions.
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