Fitness, fashion & foodie! Finding my way round Sydney, blogging & working with brands!
05 May 2025
Super easy to work with, frequent communication, great content
04 Jun 2025
Highly recommend!
10 Jun 2025
Zabrina is an extremely kind & generous creator. She created engaging content that effortlessly showed how our products integrate into her everyday life. Her content is authentic and exactly what we were after. She was very quick with the turnaround and had great communication. We'd love to work with you again in the future - thank you Zabrina!
17 Jun 2025
Great to work with, thank you!
04 Jul 2025
Such lovely content and great to work with xx
16 Jul 2025
Such cute content that truly expresses her authentic aesthetic!
22 Jul 2025
Zabrina was great to work with! Super lovely girl who understood our brief and was very organised and transparent!
13 Aug 2025
Amazing content and great to work with!
10 Sep 2025
We absolutely loved working with Zabrina! She creates amazing content - can't wait to work with her again!
Influencer gifting can be highly effective, especially for awareness and content generation. While paid campaigns provide guaranteed deliverables, gifting often produces more authentic storytelling and stronger audience trust. Many brands use gifting as a first step to identify high-performing creators before investing in larger paid partnerships.
Paid campaigns are ideal when brands need guaranteed reach, strict messaging control, or measurable sales conversions within a short timeframe. #gifted campaigns focus on genuine advocacy and social proof while building a diverse content gallery. If a brand prefers to brief creators with strict guidelines and deliverables, a paid campaign may be the better approach.
Yes, many brands combine both strategies, using gifting to discover creators and paid campaigns to scale proven partnerships. Many brands and creators on #gifted are running and participating in paid and contra campaigns.
Gifting typically produces more natural, relatable content because creators genuinely choose to participate. As creators opt in to campaigns on #gifted, they may be more aligned with brands and products than if they were paid or reached out to cold. This may result in stronger content that drives advocacy.
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