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Zahra McDonald

I’m a 24 year old content creator based in Adelaide. I’ve been working as a content creator for a few years now and have worked with over 150 brands. I love creating videos and photos for brands and always receive positive feedback! I would love to work with your brand and create great content together!

Want to understand the different types of creators you can work with?

1. What are nano, micro, macro, and mega influencers?

Influencers are often categorized by audience size. Nano creators typically have under 10,000 followers, micro creators range from about 10,000 to 100,000, macro influencers reach hundreds of thousands, and mega influencers have millions. Each tier offers different advantages, from high engagement and niche trust to broad reach and large-scale brand awareness.

2. Which creator tier works best for gifting campaigns?

Micro and nano creators often perform best for product seeding because their audiences are highly engaged and trust their recommendations. These creators usually produce authentic content and are more open to contra gifting collaborations.

3. Should brands mix different creator sizes in campaigns?

Yes, combining creator tiers provides balanced results. Larger creators increase reach, while smaller creators drive engagement and authenticity, creating a more effective overall marketing funnel.

4. How do creator tiers affect campaign costs?

Gifting campaigns reduce costs significantly because brands primarily provide products rather than monetary compensation, making it possible to collaborate with multiple creator tiers simultaneously.