You’ll receive a $150 Darrell Lea Easter Hamper in exchange for uploading an IG Reel or TikTok video featuring the Darrell Lea Bilby. We’d love the content to tell the story behind the Bilby — highlighting Darrell Lea’s long-standing support of the Save the Bilby Fund, with 20c from every Bilby sold donated. Over the past four years, more than $500,000 has been raised to help protect this iconic Aussie species. Whether that’s a family moment, an educational piece we'd love to here from you.
Success is usually measured against the original objective, such as receiving usable content, reaching a relevant audience, or building early creator relationships. Because gifting outcomes vary, effectiveness is better judged by content quality and alignment rather than expecting uniform engagement or direct revenue impact.
Creator fit is one of the strongest influences on results. Alignment between audience, product category, and content style typically produces more authentic storytelling and stronger engagement than selecting creators based only on follower size or reach.
Yes. Clear expectations around deliverables, timelines, and messaging reduce confusion for creators and improve the likelihood of receiving usable, on-brand content. In contra collaborations, briefing should be minimal and directive to give influencers creative freedom to showcase the product in their style. If you have very specific scripting and deliverables, a paid campaign may be best.
Quality alignment and usable content are generally more valuable than high creator volume. Smaller, well-matched groups often produce more meaningful results than large numbers of loosely relevant collaborations.
