Darrell Lea is tapping into one of the biggest flavour trends right now 🍓 You’ll receive a $150 Darrell Hamper in exchange for uploading an IG Reel or TikTok video featuring the Strawberry Matcha Balls Introducing Strawberry Matcha Balls — a limited-edition treat inspired by viral flavour combinations, featuring a matcha shell with a chewy strawberry centre. To participate, you need to: ✅ Be currently based in Australia ✅ Be available to create content between 15th June- 22nd June
Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.
Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On #gifted, the minimum product value is $50 to ensure fair exchange for creators.
Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.
Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.
