Download the app & collaborate with Sling & Stone

Sling & Stone

267 Reviews

Gifted Pro

PR & Social Agency

$150 worth of Krispy Kreme to help promote the limited-edition Cheesecake Collection

Krispy Kreme is bringing back the fan-favourite Cheesecake range for a limited time, featuring three ridiculously delicious flavours 🍰 To participate, you need to: ✅ Be currently based in Australia or New Zealand ✅ Be available to collect the doughnuts in-person from your local Krispy Kreme store ✅ Be available to post content between Monday 4th March – Wednesday, 12th March What do you get? 🎁 $150 worth of Krispy Kreme in exchange for content!

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On# gifted, the minimum product value is $150 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.