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Sheldon and Hammond

106 Reviews

Gifted Pro

Sheldon and Hammond is an import, marketing and distribution company of quality brands, founded in 1935. We are based in Sydney and provide opportunities for creators to collaborate with amazing kitchenware, homeware and outdoor brands.

AeroPress Coffee Maker Travelers Bundle

The only coffee press with 3-in-1 brew technology. Smooth, full-bodied flavour without grit or bitterness. Like a French press, but better. We're looking for creators who know the best coffee moments don't always happen at home. From sunrise starts to weekends away, show us how you brew with the AeroPress Go Plus. You will receive: 1x AeroPress Go Plus Coffee Maker 1x AeroPress Stainless Steel Filter 1x AeroPress Flow Control Filter Cap

Exploring whether gifting can support brand awareness goals?

1. How does creator gifting contribute to brand awareness?

Creator gifting introduces products to relevant audiences through authentic, creator-led storytelling rather than traditional advertising. This exposure can help audiences recognise, understand, and remember a brand over time. While awareness doesn't always translate immediately into sales, it often forms an important early step in longer customer journeys.

2. Is awareness from gifting measurable?

Brands may review reach, impressions, engagement, and audience sentiment to understand visibility. These indicators provide directional insight rather than precise attribution, which is common for upper-funnel activity.

3. Can smaller creators still drive meaningful awareness?

Yes. Niche creators often reach highly engaged communities where relevance and trust are strong, which can make awareness more meaningful even at lower reach levels.

4. Should awareness be the only objective of gifting?

Not usually. Many brands pair awareness with goals such as content creation or creator relationship building to maximise overall value.