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We’re a fashion-forward footwear brand changing the way women experience shoes. Our styles look as good as they feel—backed by award-winning, Podiatrist-designed support. We're here to prove shoes can be stylish and comfortable.
We are gifting Axel II Golden Sand in exchange for a Reel posted on your Instagram, as well as 1 x video and 3 x still images sent in high res for full usage by FRANKIE4. Sand suede on an ivory base and a flash of metallic gold, Golden Sand is the softest way to wear our best-selling Axel II. Underneath, the Sole Hero® footbed is built around the places that ache first — heel, arch and forefoot — with four layers of support and cushioning doing the work all day.
Most campaigns include preparation, creator selection, shipping, content creation, and delivery review. This process commonly spans several weeks, though exact timing varies based on logistics, product type, and campaign scope.
Brands usually define goals, confirm inventory, prepare briefs, and determine creator criteria before inviting participation. Early planning reduces delays once products are sent and content creation begins.
Delays may shift content timelines or reduce relevance to seasonal moments. Clear communication and realistic scheduling help minimise disruption and maintain creator confidence throughout the collaboration.
Creators often manage multiple collaborations, so predictable delivery windows help them plan content production and maintain professional reliability.
