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Ugg Express

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Gifted Pro

Ugg Express is an established Australian footwear retailer with more than 80 stores across AU and NZ, that curates a diverse footwear selection. Ugg Express® is a registered trademark in Australia. Only available in AU and NZ.

Black Friday - UGC

We're gifting our favourite Black Friday styles for creators to produce UGC to be featured across UGG Express socials throughout our Black Friday campaign. We're looking for creators who create lifestyle, fashion or relatable everyday content, and can naturally showcase our products as part of the biggest shopping event of the year.

Wondering what happens after you accept a gifting campaign?

1. What is the typical timeline for gifting collaborations?

Timelines usually include product shipping, content creation, and delivery deadlines clearly outlined in the brief. At #gifted, we encourage content to be posted within 2 weeks of receiving the gift.

2. Can creators communicate with brands during campaigns?

Yes—open communication ensures expectations, feedback, and delivery stay aligned. Creators can chat with brand partners in the #gifted app and keep each other in the loop for the whole collab and after.

3. What if a creator can't complete campaign requirements?

Early communication is essential so brands can adjust timelines or expectations where possible. Responsiveness feeds into the #gifted matching algorithm and not responding to messages or communicating clearly with brands can result in a reduced chance of matching with the brands you love.

4. How is content submitted or reviewed?

All content that is posted as part of a #gifted campaign will be captured for the brand in their portal. If you are working on a UGC campaign, the content can be uploaded directly in the in app chat.