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We're experts in eating & masters in marketing! 😋

Bottomless at Fortuna!

You’re invited to experience Fortuna’s Bottomless Brunch, where Italian flavours meet drinks and good vibes. Try out their amazing share-style menu with flowing cocktails, wine, and beer all in Fortuna’s beautiful Darlinghurst space. Enjoy a complimentary credit for you and a plus one to sip, savour, and capture some brunch magic.

Planning the right number of creators for a campaign?

1. How many creators should a brand include in product seeding?

There is no universal number. The right scale depends on campaign goals, available inventory, and the level of content or reach a brand hopes to achieve. Starting with a manageable group often allows clearer learning before expanding future campaigns.

2. Is it better to test small before scaling gifting?

Beginning with a smaller creator set can help brands evaluate content quality, logistics, and audience response without over-committing resources. Insights from early campaigns often inform more efficient scaling later.

3. Do larger campaigns always create better results?

Not necessarily. Larger campaigns may increase reach, but they also introduce complexity and variation in content quality. Strong creator fit and clear coordination often matter more than overall campaign size.

4. How often should brands run gifting campaigns?

Frequency depends on marketing cadence, product availability, and internal capacity to manage creators and content. Sustainable pacing is usually more effective than continuous activity without clear objectives.