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Life of Colour

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Gifted Pro

Life of Colour transforms creativity into a mindful ritual, allowing you to slow down, connect with yourself and create art that serves as a lasting token of your creative journey.

Ceramic Mystery Box

Ceramic Mystery Box – A Brand New Creative Surface Welcome to something completely never-before-seen at Life of Colour. Our Ceramic Mystery Box introduces an entirely new surface to colour — one that feels timeless, tactile, and deeply satisfying. This is creativity with a sense of nostalgia and ancient beauty, inspired by travel, history, and handcrafted treasures, all reimagined with a modern Life of Colour twist. Just like our much-loved boards, bags, bottles and more, these ceramic pieces ar

Curious how creators actually work with brands through gifting campaigns?

1. What is creator gifting in influencer marketing?

Creator gifting is a collaboration where a brand sends a product to a creator in exchange for agreed content, rather than paying a fee. These campaigns focus on authentic product use, real audience engagement, and building long-term brand relationships. For many creators, gifting is an accessible way to work with brands while continuing to grow their content portfolio and credibility.

2. Do creators always have to post when they receive a gift?

Clear expectations are outlined before a creator accepts a campaign. Some gifting collaborations require specific posts or stories, while others focus on product experience. Reviewing the brief carefully ensures creators only join campaigns that match their availability, content style, and comfort level.

3. Why do brands choose gifting instead of paid partnerships?

Gifting helps brands generate authentic content at scale while discovering creators who genuinely connect with their product. Instead of one paid placement, brands can build a broader content pipeline and identify strong long-term partners.

4. How do I start applying for gifting campaigns?

Creators can explore live campaigns, review requirements, and apply directly through the creator app which can be downloads on Apple App Store or Google Play. A clear profile, consistent content quality, and reliable communication all improve selection chances. Starting with well-matched campaigns is the best way to build momentum and long-term brand relationships.