Yes—transparent disclosure is required by advertising guidelines and helps maintain audience trust. We love seeing #gifted on your collab posts.

Honest disclosure rarely harms performance when the product genuinely fits the audience. It is important you feel positively about the product and this will shine through in your content.

Only accept products you would realistically use or recommend. Showcase real world use in your life so that not only is the product represented authentically but so are you – this is when great content happens.

Trust drives long-term engagement, repeat partnerships, and sustainable creator growth. Authenticity is the missing link in traditional marketing and genuine creator partnerships close the gap by showcasing real work use and advocacy for your brand and product.