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Salty Crush

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Gifted Pro

At Salty Crush we're all about effortlessly chic, flattering and affordable styles! Our curated collections celebrate the beauty of every season with captivating prints and patterns. Stocking a range of gorgeous items from size XS to 20.

Chic Maxi Dresses

This gift includes: - Laysa Maxi Dress - Mandarin Collar Short Sleeve Dress in Navy - Laysa Maxi Dress - Mandarin Collar Short Sleeve Dress in Khaki - Laysa Maxi Dress - Mandarin Collar Short Sleeve Dress in White

Thinking about creator fit and audience alignment?

1. Why is audience relevance so important in gifting campaigns?

When a creator's audience naturally overlaps with a brand's target customer, product storytelling tends to feel more credible and engaging. This alignment often matters more than total follower count because relevance influences how audiences interpret and respond to the content.

2. How can brands evaluate creator alignment before sending products?

Reviewing past content, audience demographics, tone, and engagement patterns helps determine whether the creator's community matches the intended customer profile.

3. Is it risky to prioritise reach over relevance?

Broad reach without alignment may produce visibility but limited meaningful engagement, which can reduce overall campaign usefulness.

4. Do aligned creators improve long-term partnership potential?

Strong alignment often makes ongoing collaboration more natural and sustainable for both brand and creator.