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Billy etc.

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Hey there, we are Billy etc! “PR darling, I PR things...” we work with a range of Sydney's most iconic venues and we would love to work with you!

Ciabatta - North Sydney Food Collab

CIABATTA | SYDNEY FOODIE COLLABORATION We're looking for Sydney-based food creators to visit Ciabatta and experience our delicious range of freshly made sandwiches and pasta! DETAILS: $150 voucher to enjoy at Ciabatta. WHAT WE'RE LOOKING FOR: Creators who can share their experience by creating: - 1 x Instagram post - 1 x Instagram story Please tag @ciabattanorthsydney in all content. We'd love to showcase your experience and introduce your audience to Ciabatta!

Curious about budgeting and product investment in gifting?

1. How should brands think about the cost of gifting campaigns?

Costs typically include product value, shipping, and internal coordination rather than direct creator payment. Evaluating gifting as a marketing investment means considering the potential value of content, exposure, and creator relationships rather than immediate revenue return.

2. Is higher product value always necessary?

Not always. Relevance and genuine usefulness to creators often matter more than retail price alone. On #gifted, the minimum product value is $50 to ensure fair exchange for creators.

3. Can brands control spending in gifting campaigns?

Yes. Adjusting creator numbers, product quantities, or campaign frequency allows flexible budgeting.

4. Should gifting replace other marketing spend?

Usually gifting complements rather than replaces broader marketing activity. The content receives through gifting collaborations can be repurposed and marketing spend should be put behind making your content work for you.