This May, thousands will attempt to break the Guinness World Record for the longest continuous relay at Princes Park, raising hope for Australians facing cancer. The Conquer Cancer 6,500km relay will run non-stop for 29 days, aiming to raise $1 million for Camp Quality and The Florey Institute. We'd love your support by participating for a one hour walk/run leg (or more) and spreading some awareness via your socials.
Most campaigns include preparation, creator selection, shipping, content creation, and delivery review. This process commonly spans several weeks, though exact timing varies based on logistics, product type, and campaign scope.
Brands usually define goals, confirm inventory, prepare briefs, and determine creator criteria before inviting participation. Early planning reduces delays once products are sent and content creation begins.
Delays may shift content timelines or reduce relevance to seasonal moments. Clear communication and realistic scheduling help minimise disruption and maintain creator confidence throughout the collaboration.
Creators often manage multiple collaborations, so predictable delivery windows help them plan content production and maintain professional reliability.
