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Active Truth

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Gifted Pro

Activewear designed for a feel‑good fit on real bodies in sizes 6 to 26, with specialty lines in maternity, endometriosis, petite and tall.

Coolum Core Support One Piece Swim - Black Texture

Introducing the Coolum Core Support One Piece – your new go-to for beach days, pool dips, and everything in between. Designed in Australia and made to move with your body, this swimsuit is here to lift, sculpt and stay put, so you can feel confident from splash to sunlounger. Whether you’re doing laps or lounging by the pool, this is one piece swimwear that works hard so you can relax. Built-in shelf bra for comfortable bust support with a secure, lifted fit Core support power mesh for held-in t

Thinking about results from creator collaborations?

1. Does gifting guarantee sales?

No. Gifting is primarily designed to support awareness, credibility, and content creation rather than predictable short-term conversion. While sales may occur, they are influenced by many external factors, so judging success solely on revenue can overlook the broader marketing value gifting provides.

2. What value does creator content provide?

Creator-generated content offers authentic product context, real-world usage visuals, and relatable storytelling that brands may reuse across marketing channels where rights allow. This can strengthen brand trust and reduce reliance on purely studio-produced assets.

3. Can small campaigns still be useful?

Yes. Even limited creator groups can deliver meaningful insights, high-quality content, and relevant audience exposure. Smaller campaigns are often valuable learning opportunities before scaling investment or complexity.

4. How should brands evaluate success?

Success is best measured against the campaign's original objective—such as awareness, engagement quality, or usable content volume—rather than a single universal metric. Clear pre-defined goals allow more accurate interpretation of results.