Download the app & collaborate with Bennett PR

Bennett PR

254 Reviews

Lifestyle, health, wellness ands craft beer brands

Dining experience for two at a restaurant of your choice

I’m working on the launch of a new hospitality discovery platform where people share and discover the best restaurants, cafés, bars and experiences through genuine recommendations from friends, creators + local communities. We're looking for a variety of people to get on board and share their recs, What we're after is: * A few pics from your experience, posted on the app * A reel of your experience pointing people to the app We would pay for your meal

Want clarity on content usage and rights?

1. Can brands reuse content created through gifting campaigns?

Usage depends on the agreed campaign terms. Some collaborations include permission for brands to share or repurpose content, while others limit use to the creator's own channels. Clear agreement before launch prevents confusion later. On #gifted, brands on the Pro and Pro+ plans have content licensing rights while they are subscribed. #gifted Grow plans allow for organic sharing of content only.

2. Why do brands value creator-generated content so highly?

Authentic visuals and real product experiences often feel more relatable to audiences than traditional advertising, making them useful across social media, websites, and paid placements when rights allow.

3. Should usage rights be discussed before sending products?

Yes. Transparent expectations protect both creators and brands and help ensure content can be used as intended. On #gifted, Pro and Pro+ brands can repurpose all content across socials, eDMs, ads and more for as long as they are subscribed.

4. Does extended usage usually involve additional agreement?

Expanded rights or advertising use may require separate permission or compensation, depending on the collaboration structure. On the #gifted Grow plan, any content that a brand wants to use outside of organic sharing must be negotiated directly with a creator.