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Stanley House Studios

197 Reviews

Gifted Pro

Attention strategy agency in Darlinghurst, Sydney

Date my Mate at the Greenwood Hotel

On Tuesday 21 July, Date My Mate lands at Greenwood Hotel. Watch mates pitch their single friends live on the big screen before everyone grabs a drink and mingles. It's part comedy, part matchmaking and a genuinely great night out. 🎤 Pitch a mate 💘 Get pitched by a mate 🍸 Or simply come along to watch and mingle Doors open at 6pm.

Want clarity on content usage and rights?

1. Can brands reuse content created through gifting campaigns?

Usage depends on the agreed campaign terms. Some collaborations include permission for brands to share or repurpose content, while others limit use to the creator's own channels. Clear agreement before launch prevents confusion later. On #gifted, brands on the Pro and Pro+ plans have content licensing rights while they are subscribed. #gifted Grow plans allow for organic sharing of content only.

2. Why do brands value creator-generated content so highly?

Authentic visuals and real product experiences often feel more relatable to audiences than traditional advertising, making them useful across social media, websites, and paid placements when rights allow.

3. Should usage rights be discussed before sending products?

Yes. Transparent expectations protect both creators and brands and help ensure content can be used as intended. On #gifted, Pro and Pro+ brands can repurpose all content across socials, eDMs, ads and more for as long as they are subscribed.

4. Does extended usage usually involve additional agreement?

Expanded rights or advertising use may require separate permission or compensation, depending on the collaboration structure. On the #gifted Grow plan, any content that a brand wants to use outside of organic sharing must be negotiated directly with a creator.