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DEFIANT Black Sunglasses

The DEFIANT sunglasses are a stylish statement round frame designed for a sophisticated, modern woman who would like to protect her eyes from harsh UV light while looking her best. The frames are designed to suit every face shape and are guaranteed to make you feel super sexy and empowered while wearing them. This style is suitable for prescription lenses - if you wear prescription lenses in your sunglasses, you can buy these and take them to your optometrist who will put your script in them.

Exploring whether gifting can support brand awareness goals?

1. How does creator gifting contribute to brand awareness?

Creator gifting introduces products to relevant audiences through authentic, creator-led storytelling rather than traditional advertising. This exposure can help audiences recognise, understand, and remember a brand over time. While awareness doesn't always translate immediately into sales, it often forms an important early step in longer customer journeys.

2. Is awareness from gifting measurable?

Brands may review reach, impressions, engagement, and audience sentiment to understand visibility. These indicators provide directional insight rather than precise attribution, which is common for upper-funnel activity.

3. Can smaller creators still drive meaningful awareness?

Yes. Niche creators often reach highly engaged communities where relevance and trust are strong, which can make awareness more meaningful even at lower reach levels.

4. Should awareness be the only objective of gifting?

Not usually. Many brands pair awareness with goals such as content creation or creator relationship building to maximise overall value.