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Brought to you by the team behind Moi Moi Fine Jewellery, LAVANA specialises in demi-fine and fun fashion jewellery made to mix, layer and live in. Designed in Sydney, Australia and backed by 20+ years of fine jewellery experience.
We’re looking for creators to produce Reels of the Moi Moi experience. From entry on Collins St through to the store. Capture how easy, elevated & luxurious the experience is. Enjoy a glass of champagne, and try on our Moissanite and lab-grown diamond collections. Choose one theme & build your content around it, e.g – Engagement ring or wedding bands – Finding perfect earrings – Tennis bracelets – Necklaces You may bring a friend. (please note no gifting is included for additional guests)
Affiliate programs reward performance-based sales, while gifting focuses on product exchange for content and awareness. Some brands use both approaches for different stages of the customer journey. At #gifted, we support your brand in building a strong content pipeline while generating social proof and advocacy.
Each method serves different objectives within a broader strategy. Many brands do both if they have the budget. #gifted is used to match with creators who are excited about partnering with new brands for contra collaborations.
Many emerging brands begin with gifting to build awareness and content before expanding into paid or performance models. Brands that maximise #gifting are repurposing their creator content at all stages of the funnel
Yes. Coordinated approaches often provide more balanced marketing outcomes.
